Because you take bodybuilding seriously, so do we! FLEX acts as your monthly bodybuilding guide. At great expense, we visit the champions at their gyms, at contests, and in their homes, gathering information and photographs. We learn the latest strategies that they will use to further develop their title winning physiques, and the competitive goals that they will apply them to. We bring this state-of-the-art information from the champions to you instantly and accurately in order for you to reach your ultimate muscular goals by the fatest route possible.

Even if you had the time, money and practical wherewithal to visit the champions as we do, you still wouldn't be able to extract the precise information you need to succeed. We know which aspect of bodybuilding each star is an authority on, and we select the appropriate spokesperson for the appropriate subject. This policy ensures that you will consistently receive the best advice possible.

In FLEX, you will see no rehashes of old information, no phony 'interviews' with the stars, no make-believe theories from armchair experts. You will be hearing directly and accurately from the champions themselves. The champions talk only to FLEX because they trust us to present their expertise faithfully to the bodybuilding community. FLEX is also the only bodybuilding magazine the champions themselves read, because they know that they can learn from their fellow competitors.

The champions consider FLEX the bible of hardcore bodybuilding. You should do the same, and guarantee yourself a direct pipeline to the stars every month. FLEX is not just another bodybuilding magazine. It is the voice of the champions!

"Strive for excellence, exceed yourself, love your friends, speak the truth, practice fidelity and honor your father and mother. These principles will help you master yourself, make you strong, give you hope and put you on the parth to greatness" - Joe Weider.

"I am continuing to do my best to make bodybuilding training a science. Now I'm doing all I can to elevate bodybuilding competition to a more lucrative and respectable level. We must work hard and use our imaginations to make our sport a profession." - Joe Weider.